Farmer In Heels

Commutes in the morning can become very monotonous and after a while you fail to even look at the hundreds of adverts that are trying to get your attention. Brands need to be a lot more creative to catch your eye and that is exactly what Netflix did in 2014.
'For the streaming service's launch in France, Ogilvy Paris created 100 different GIFs, some of which "reacted" to current events and even things like the weather (for example, a rainy scene from a film when it's actually raining at a bus stop).'* Take a look at the case study below.
Innovative and totally on brand. Netflix knew that their potential consumers would react well to the campaign as well as those who might not have been because the use of the GIF was so intriguing and exciting that it made people stop in their tracks and pay attention. I think my favourite part of the whole campaign was that the ads reacted in real time and therefore felt like they were giving a bit more of a personal touch.

*http://www.adweek.com/creativity/netflixs-fun-outdoor-ads-use-100-awesome-gifs-shows-and-movies-161106/

This time last year EasyJet brought their exciting and engaging experience to get customers to experience Holland in an immersive event in Shoreditch. Who wouldn't want to enter through a mysterious orange aeroplane door?
The campaign was an extension of the 'Why Not?" campaign which encourages customers to take spontaneous trips. Sign me up! You get to try before you buy which is always fun and then a spontaneous holiday, yes please.


http://www.campaignlive.co.uk/article/easyjet-brings-holland-life-immersive-theatre/1412263

Autumn is definitely upon us and I'm pretty sure the majority of us would love to be jetting off to somewhere exotic. But where to go? There are so many options. Well back in 2014 British Airways tried to make it easier for us with the incredible Magic of Flying Campaign.
'Digital billboards in key London locations featured creative that encouraged passers by to look up and spot the aircraft flying overhead. A message on the board pointed out the flight's city of origination.The charming execution, which featured adorable children on the digital boards pointing at overhead planes, masked a technologically complex backend. It involved mounting an antennae on the roof of a building near each board. The antennae picked up data from the transponders of British Airways aircrafts within 200 kilometers and fed that information into to an application that identified the flights. The application then sent the information to a server that served the messages about the plane's destination or origination. A "trigger zone" acted as a trip wire to determine when a plane should instigate a message and cloud altitude data determined if the plane could actually be seen.'*
It sounds like such intricate technology, but how amazing is the outcome! How many times do you look up into the sky and play the game of guessing what the air line is or where the plane has come from? Maybe it's just me, but I do it all the time and this campaign actually gave you the answers along with being able to see the destinations you could be venturing too.  

*http://adage.com/article/special-report-cannes-lions/british-airways-magic-billboards-win-direct-grand-prix/293730/

You will never catch me in a cinema watching a scary film and you definitely would never see me anywhere near a scary clown, so it would come as no surprise that the hit film, It, was not my cup of tea. But Burger King have nailed it by using the Stephen King film as the longest brand ad ever.
'Burger King and McDonald’s are fighting again. It’s not just the usual competition between two fast-food chains, because this time, Stephen King and his favorite evil clown are involved.It, a reboot of King’s 1986 novel about a deadly jester, has been breaking box office records around the world thanks to its certified classic status and some brilliant guerrilla marketing involving super-creepy balloons tied to grates.Burger King Russia even filed an official complaint demanding the government pull the movie from theaters because—get this—its villain Pennywise looks too much like one Ronald McDonald.Hamburg, Germany-based agency Grabarz & Partner saw this as an opportunity, turning an area preview of the film into “the longest advertisement Burger King ever had.”'*
So clever! It's completely unexpected yet so brilliant. Let the battle commence.


*http://www.adweek.com/agencies/burger-king-trolls-mcdonalds-with-a-hilarious-ad-at-screenings-of-it/

Here’s one of the coolest airline campaigns you’ll see aimed at folks who are too impecunious to actually fly anywhere back in the summer of 2017.
'Delta Air Lines, with help from Wieden + Kennedy New York (and Colossal Media, which handled the hand-painting), put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles could take selfies for their dating profile—looking like attractive jet-setters.'*
'The printed photos on the wall, surrounded by cute illustrations by Andrew Rae, featured Honolulu, Paris, Los Angeles, Pisa, London, Mexico City, Amsterdam, Moscow, and Zurich. And while the selfie-takers might not have the cash to actually fly there, the work does celebrate the fact that Delta flies to the most destinations of any airline from NYC.'*


*http://www.adweek.com/creativity/delta-painted-exotic-locales-on-a-brooklyn-wall-for-singles-to-snap-selfies-like-theyre-world-travelers/

The hype of the new "it" thing has never been something I have gotten into. You would never catch me queuing over night, staying up late or getting up early, well maybe only for concert tickets. But one game really does get people counting down the days until launch, Fifa. Using one of the most marketable footballers of all time, Cristiano Ronaldo, 'EA Sports and agency Adam & Eve/DDB created a new skill move to launch the new Fifa 18 game.'* The 'ad made by A&E/DDB shows how the skill could flow from the game into real football and culture. After a player performs El Tornado in Fifa 18 for the first time, it is reviewed by the gaming community and spawns attempts and spin-offs around the world, including by footballers Antoine Griezmann and Dele Alli and NBA star James Harden. Ronaldo, Fifa 18’s cover star, finally performs the move on the pitch of Real Madrid's stadium Santiago Bernabéu. Brands such as Adidas and Coke develop their own versions of El Tornado content, and it also inspires hip-hop duo Run the Jewels to create a track for it.'*
Even though the move and the ad content is from a virtual world, 'EA Sports has already begun previewing El Tornado among the Fifa community. If professional players are able to replicate the move, the brand will unlock the skill move for their virtual likenesses in the game.'* 

It might just be a virtual ad for a game, but it speaks so much truth in how a simple idea or skill can create such worldwide hype.


*http://www.campaignlive.co.uk/article/ronaldo-performs-new-football-move-ea-sports-fifa-18-campaign/1445916

Today marks the start of my third week of officially working and living in London. I have loved every second so far and I don't think that will be changing anytime soon.