Commutes in the morning can become very monotonous and after a while you fail to even look at the hundreds of adverts that are trying to get your attention. Brands need to be a lot more creative to catch your eye and that is exactly what Netflix did in 2014. 'For the streaming service's launch in France, Ogilvy Paris created 100 different GIFs,...
This time last year EasyJet brought their exciting and engaging experience to get customers to experience Holland in an immersive event in Shoreditch. Who wouldn't want to enter through a mysterious orange aeroplane door? The campaign was an extension of the 'Why Not?" campaign which encourages customers to take spontaneous trips. Sign me up! You get to try before you buy which is...
Autumn is definitely upon us and I'm pretty sure the majority of us would love to be jetting off to somewhere exotic. But where to go? There are so many options. Well back in 2014 British Airways tried to make it easier for us with the incredible Magic of Flying Campaign. 'Digital billboards in key London locations featured creative that encouraged passers by...
You will never catch me in a cinema watching a scary film and you definitely would never see me anywhere near a scary clown, so it would come as no surprise that the hit film, It, was not my cup of tea. But Burger King have nailed it by using the Stephen King film as the longest brand ad ever. 'Burger King and...
Here’s one of the coolest airline campaigns you’ll see aimed at folks who are too impecunious to actually fly anywhere back in the summer of 2017. 'Delta Air Lines, with help from Wieden + Kennedy New York (and Colossal Media, which handled the hand-painting), put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles could take selfies...
The hype of the new "it" thing has never been something I have gotten into. You would never catch me queuing over night, staying up late or getting up early, well maybe only for concert tickets. But one game really does get people counting down the days until launch, Fifa. Launched at the end of September, Fifa 18, which I'm pretty sure is...
Today marks the start of my third week of officially working and living in London. I have loved every second so far and I don't think that will be changing anytime soon. I have got myself a lovely little room in North London which is super connected, with a tube station only 5 minutes away meaning I can be in central London in...
