Farmer In Heels

Commutes in the morning can become very monotonous and after a while you fail to even look at the hundreds of adverts that are trying to get your attention. Brands need to be a lot more creative to catch your eye and that is exactly what Netflix did in 2014.
'For the streaming service's launch in France, Ogilvy Paris created 100 different GIFs, some of which "reacted" to current events and even things like the weather (for example, a rainy scene from a film when it's actually raining at a bus stop).'* Take a look at the case study below.
Innovative and totally on brand. Netflix knew that their potential consumers would react well to the campaign as well as those who might not have been because the use of the GIF was so intriguing and exciting that it made people stop in their tracks and pay attention. I think my favourite part of the whole campaign was that the ads reacted in real time and therefore felt like they were giving a bit more of a personal touch.

*http://www.adweek.com/creativity/netflixs-fun-outdoor-ads-use-100-awesome-gifs-shows-and-movies-161106/

Autumn is definitely upon us and I'm pretty sure the majority of us would love to be jetting off to somewhere exotic. But where to go? There are so many options. Well back in 2014 British Airways tried to make it easier for us with the incredible Magic of Flying Campaign.
'Digital billboards in key London locations featured creative that encouraged passers by to look up and spot the aircraft flying overhead. A message on the board pointed out the flight's city of origination.The charming execution, which featured adorable children on the digital boards pointing at overhead planes, masked a technologically complex backend. It involved mounting an antennae on the roof of a building near each board. The antennae picked up data from the transponders of British Airways aircrafts within 200 kilometers and fed that information into to an application that identified the flights. The application then sent the information to a server that served the messages about the plane's destination or origination. A "trigger zone" acted as a trip wire to determine when a plane should instigate a message and cloud altitude data determined if the plane could actually be seen.'*
It sounds like such intricate technology, but how amazing is the outcome! How many times do you look up into the sky and play the game of guessing what the air line is or where the plane has come from? Maybe it's just me, but I do it all the time and this campaign actually gave you the answers along with being able to see the destinations you could be venturing too.  

*http://adage.com/article/special-report-cannes-lions/british-airways-magic-billboards-win-direct-grand-prix/293730/

You will never catch me in a cinema watching a scary film and you definitely would never see me anywhere near a scary clown, so it would come as no surprise that the hit film, It, was not my cup of tea. But Burger King have nailed it by using the Stephen King film as the longest brand ad ever.
'Burger King and McDonald’s are fighting again. It’s not just the usual competition between two fast-food chains, because this time, Stephen King and his favorite evil clown are involved.It, a reboot of King’s 1986 novel about a deadly jester, has been breaking box office records around the world thanks to its certified classic status and some brilliant guerrilla marketing involving super-creepy balloons tied to grates.Burger King Russia even filed an official complaint demanding the government pull the movie from theaters because—get this—its villain Pennywise looks too much like one Ronald McDonald.Hamburg, Germany-based agency Grabarz & Partner saw this as an opportunity, turning an area preview of the film into “the longest advertisement Burger King ever had.”'*
So clever! It's completely unexpected yet so brilliant. Let the battle commence.


*http://www.adweek.com/agencies/burger-king-trolls-mcdonalds-with-a-hilarious-ad-at-screenings-of-it/

A couple of weeks ago we started to see the new packaging and social media hype, but now it's really happening. Walkers are asking us to 'choose or lose' some of our favourite flavours to test our loyalty.
'The "Choose or lose!" campaign promotes a choice between classic and new flavours, which shoppers can vote for either by buying a single pack in shops or taking part in an online poll.Three flavours familiar to Walkers customers in the UK and Ireland will go head-to-head with new flavours the brand is introducing from other countries. Salt & Vinegar is up for a vote against Lime & Black Pepper from Australia; Prawn Cocktail will vie with Paprika from Spain; and Smoky Bacon is pitted against Bacon & Cheddar from the US.'*
Make sure you head on over to the Walkers Choose or Lose website or buy your single packs to stop your favourite getting lost.

*http://www.campaignlive.co.uk/article/walkers-campaign-asks-customers-choose-lose-famous-flavours/1442973?bulletin=campaign_breakfast_briefing&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20170829&utm_content=Campaign%20Breakfast%20Briefing%20(16)::www_campaignlive_co_uk_ar_1&email_hash=

Gun laws in America will always be a hot topic of conversation but every gun has a history and this amazing case study made sure they put this strong message across.
'AMERICA HAS A GUN PROBLEM. Every year, 30,000 Americans are killed with guns. With 6 out of 10 Americans believing that having a gun in the home makes it a safer place to be, gun sales are skyrocketing.  But studies show that owning a gun actually increases the risk of death & injury.'*
So what could really be done to hammer this home to Americans who still thought having a gun would make them safer? Well, the answer was to 'open a real and virtual gun store and "sell" firearms by sharing the histories behind them - the unintended tragedies, including suicides, homicides, unintentional & mass shootings that resulted. Shoppers' stunned reactions were then captured via hidden cameras and used to make a powerful public service announcement.'*
The results - well they spoke for themselves. 'Within one week, more than 400 broadcast, online and print media outlets covered the story in the US alone, with additional pick-up in 179 countries around the globe.  And most importantly, they successfully changed people’s minds, with 80% of shoppers who visited the store deciding they no longer wished to own a firearm.'* Along with those figures the campaigned gained: 775 Million earned impressions, 13 Million views, $12.2 Million in earned media value, 3000% increase in donations and 1250% increase in signed petitions. Huge figures but for an even bigger issue.


*http://grey.com/global/work/key/new-york-gun-shop/id/5632/

Many of us have had to either commute to work on a cramped train or tube, and if you haven't you know what it normally involves. But what this experience can give you is time to get your head into a good old book.
It was discovered that Brazilians read only two books a year on average. So on World Book Day (23rd April 2016) L&PM Pocket introduced the Ticket Books (a collection of pocket books that work as subway tickets), to the public to encourage more people to get reading.
Novels with built in RFID tags and adapted subway inspired covers allowed travellers to take 10 free trips. After this the books could then be recharged and even past on to friends to keep inspiring commuters to carry on reading and make it into a habit.
Ticket Books from Agência Africa on Vimeo. I loved this concept! I know how annoying it can be having to get so many things in and out of your bag when you're travelling and the introduction of Ticket Books not only allowed you to engage with a book but it was made simple and faff free, which therefore creates a positive memory around the experience of reading. I think a similar concept would be great for a book launch, an event or even a secret ticket to a book to film release. The options are endless but still unique.

Say hello to the animatronic Colonel Sanders head that speaks in the voice of the Colonel and is designed to physically pop up and take your order at a KFC drive-thru.
In connection with National Fried Chicken Day, (Thursday 6th July), 'H.A.R.L.A.N.D. (short for Human Assisted Robotic Linguistic Animatronic Networked Device)' was revealed.'The bot itself, and the whole concept of an animatronic order-taking Colonel, are clearly a little goofy. And so agency, Wieden+Kenney leaned into that with its messaging around it, including a Funny Or Die video, which is more of a mockumentary than anything:'*

'But while the angle is comical, it’s a serious project for W+K, as the agency continues to experiment with cutting-edge technologies like voice recognition, AI and bots and how they might be leveraged in brand work. Part of the challenge is to get the tech applications to align with the tone of the existing brand storytelling, which this KFC work does. The tech here is pretty impressive, too, as H.A.R.L.A.N.D. takes the words of an actual human KFC order taker and translates them into Harland-speak with little delay.'*
How much fun and how amazing would it be if this technology was replicated across multiple brands and drive-thrus. You often drive-thru and the servers are having to multi-task with so many different little jobs. H.A.R.L.A.N.D would be able to help and therefore give the servers less to worry and stress about and probably be able to smile a bit more whilst doing the job. 
People might worry about robots taking over human roles and that is a fair argument, but surely this is something that will work in parallel and I love it.

*http://www.adweek.com/creativity/kfc-made-a-weird-animatronic-harland-sanders-robot-to-take-your-drive-thru-order/

We have been treated to lots of incredible Cadbury adverts over the years (remember the Gorilla playing the Drums and the Children Eyebrow Dancing), but these have been to advertise Cadburys as a whole rather than individual bars. This is all about to change. 
'Cadbury has launched a £6m "Singles sensations" campaign to champion five of its singles bars across separate TV spots. The campaign comprises five different spots for Crunch, Twirl, Boost, Double Decker and Wispa. It broke on 1 May and includes outdoor, social and experiential activities across UK festivals this summer.'*
'The campaign will be brought to life at this year's V Festival in Essex, Liverpool's Fusion festival and at Boardmasters in Cornwall. The experiential activity, implemented by BD Network, will be similar to events run last year for its singles range, but with more of a focus on 'sensations', with an immersive interactive experience featuring a free fun house for festival goers. There will be five rooms, all relating to a different Cadbury bar and the personalities associated with it. Guests will get to explore each room themed around Cadbury Crunchie, Cadbury Double Decker, Cadbury Twirl, Cadbury Wispa and Cadbury Boost, with entertainment from DJs and samples available.'**

Check out all five fun adverts below, along with some of those classics we all know and love!




* http://www.campaignlive.co.uk/article/cadbury-launches-five-ads-promote-singles-bars/1432084#rqP2EppEXbkTs5EM.99
**http://www.eventmagazine.co.uk/cadbury-launch-festival-activations-celebrate-singles-range/brands/article/1431991

Coca-Cola’s hugely successful Share a Coke campaign is back, with this year’s campaign swapping out the logos on Coca-Cola, Coca-Cola Zero Sugar and Diet Coke bottles with those of summer holiday destinations.
'The drinks brand is hoping to drive the connection between a cold bottle of the fizzy drink with the summer period, with labels displaying the names of cities and destinations such as Hawaii, Bali, Ibiza and Miami.'* The new concept may not be as personal as the 2013 Name on a Bottle or as Celebrity lead with Song Lyrics, but I think this years concept has still been able to create the shareability factor.

'Launching from 10 May 2017, bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke will feature names of 75 famous cities and exotic beaches on their labels including dream destinations like Bali, Hawaii and Miami. And as well as being limited-edition collectables, these bottles are also your passport to an incredible holiday.'** Not only will you be able to buy, enjoy and share your coke, Coke are also launching a connecting exciting competition. 'All you have to do is grab a bottle with the new Share A Coke label, and enter the unique code in the bottlecap at coke.co.uk/summer. From there you can select your dream holiday destination and be in with a chance of winning your ideal holiday, whether that’s Barbados, Ibiza, Miami or Bali.There will be a winner drawn every day for eight weeks, starting on 10 May and running until 9 July 2017.Visit coke.co.uk/summer from 10 May 2017 for your chance to win.'**

So if you're jetting off in the coming weeks, make sure you keep an eye out for your Destination Coke and get that perfect Holiday Selfie your friends will all be jealous of.



*http://www.thedrum.com/news/2017/04/19/share-coke-campaign-returns-with-holiday-destinations-instead-names
**http://www.coca-cola.co.uk/stories/the-iconic-share-a-coke-campaign-is-back

When April comes around you have to remeber to take most things with a pinch of salt. Even brands are getting in on the act of April Fools Day. Take a look at ten of this years best brand fake news.
Coca-Cola Helium
'All the taste of Coke, all the fun of inhaling a helium balloon and speaking with a squeaky voice.'*
Virgin Train Ticket Tattoos
Virgin developed a concept to allow customer to to never loose their train tickets. Getting them 'permanently tattooed on their body, thanks to the magic of Tick-Ink.'*

Royal Mint 99p Coins
'Days after the release of Britain's new 12-sided pound coin, the Liverpool Echo reported that a 99p version is on the way, to help begin the phasing-out of copper coins'*

Uk to introduce 99p coin to help phase out copper coinshttps://t.co/PoZWLwPcdu

— Liverpool Echo (@LivEchonews) 1 April 2017

Flight Sized Lager
'Brand new Flight Size 100ml Tennent’s cans are now available at all good Scottish airports. Ideally shaped and sized for your hand luggage. Quantity must fit inside one of those wee transparent bags.'*
St Pancras Statue
'Earlier this week John Legend, the 10-time Grammy-winning recording artist, brought a bit of glamour to St Pancras in London when he sat down and played at the piano in the station, performing a brief impromptu set for a small crowd of passers-by. To mark the occasion St Pancras International says it has commissioned a 1.75-metre-high bronze statue of Legen to replace the current bronze figure of poet Sir John Betjeman on the station’s Grand Terrace.'*

UK to Withdraw from Eurovision
'Pink News gives a knowing nod to the UK's withdrawal from the European Union with the arguably more shocking revelation that the UK will also be pulling out of the Eurovision Song Contest. "PinkNews understands that the withdrawal will come into effect in the first few months of 2019, meaning the UK will have just two more shots at the trophy," claims the LGBT+ news org. "Plans are afoot for Scotland to compete by itself."'*

UK to withdraw from Eurovision, BBC announces https://t.co/EI3LIy84Gy

— PinkNews (@PinkNews) 1 April 2017

England Rugby Training with Ostrich Eggs
'England captain Tom Mitchell says: “We’ve been training with the ostrich eggs for a couple of months now after the coaches hatched a plan to help us improve for the rest of the season."We’re always looking for ways to improve and this one example of how we can hopefully achieve this in the World Series.”'*

Groupons Gin Spa Experience
'"Groupon is offering gin lovers the ultimate spa experience, the Gin Sauna. Instead of regular steam, the water used is infused with a high quality gin, containing botanicals including coriander seeds, orrit root and cassia bark.'*

Domino's Letterbox Warmer
'"The ‘Door-minos’ invention is a must for anyone who wants pizza waiting for them when they get home from a long working day or big night out – or for those who just don’t like answering the door."'*

Subway Ice Cream
'On 1 April 2017, the SUBWAY® brand is launching their first ever ice cream range… inspired by the nation’s most love Subs. The savoury SUBZero range is available in these three delicious flavours for a limited time only.'*


Some of these fools are hard to believe could ever be true, but others are super easy to fall for. 
I think it's great that brands are having a bit of fun with this day of the year and it's also such a great way to create a conversation between brand and consumer, even if its based around a completely ridiculous lie. 


*http://www.telegraph.co.uk/news/2017/03/31/april-fools-day-2017-best-fake-news/?WT.mc_id=tmg_share_tw

Last nights fundraiser was even more epic than usual and millions of donations have already been made. But sometimes people are too lazy to pick up the phone or go online to donate, I'm not sure why. But this year, in collaboration with Master Card, Comic Relief have made it even easier to donate - a contactless red nose in Birmingham.
The Bull Ring Bull is often dressed up to match events and Comic Relief is no different. He has been given a lovely red nose. But it's not the Red Nose that has been the important feature over the past couple of days. Just behind him is the Worlds first contactless nose where you can donate £3 to Comic Relief which will then be doubled if you use your Master Card. It's such a great way to get people involved by just using a simple tap.
This might be the first Contactless Red Nose, but it's not the first time a contactless machine has been set up to get people donating. Cancer Research have used contactless in multiple activations. A shop window, fundraising box and a bus stop to name just a few.
This method of payment is becoming more and more popular with the use of Apple Pay and I'm sure we will be seeing a lot more activations similar to these.

You're having a great day in London and you're heading to Piccadilly Circus on the Piccadilly Line from Kings Cross St.Pancras, but what's this? An Astronaut walking in front of you carrying a washing basket, you've got to follow this.
'Home appliances brand Bosch has launched a 3D advertising campaign at Piccadilly Circus underground station, designed to promote the brand's i-DOS washing machines.The activation, devised by integrated marketing agency Bonfire Creative Intelligence, takes over two shop units in the station ticket hall and utilises various other ad spaces throughout the station. One unit has been dressed in the style of a laundrette and displays the washing machines alongside the campaign strapline "Whoever you are, whatever your load, i-DOS gets it #JustRight." To kick off the campaign, a range of characters including an astronaut, ballet dancer and Beefeater were seen carrying baskets of laundry across the tube network. Once they arrived at the 3D installation, the laundry goers acted out preparing and doing their washing in the laundrette to capture the interest of passers-by.'*

Underground stations have always been a great place to advertise in my eyes. Millions of people pass through them and even though many are probably in a rush and don't pay too much attention to their surroundings, there are also lots of people who do. I know personally travelling up and down the escalators and seeing matching advertising boards or changing imagery as you you travel is something that I find really engaging and I'm sure many of you do too. The live theatre activation style creates a unique relationship between consumer and brand. Consumers will be intrigued by something like this and will want to keep watching whilst subtly being educated on the product and the brand. 

The campaign launched on the 13th March and is running until 27th March. So if you're in London, why not head down to Piccadilly Circus Station and see who you can find doing their laundry. 



*http://www.eventmagazine.co.uk/bosch-launches-3d-activation-piccadilly-circus/brands/article/1427795

We are in a world where fake news and click bait are just the norm and we have to sieve through our information to really find out what the truth is. Now, I love a good celebrity gossip and I can openly admit that click bait has drawn me in to many an article that is really not as interesting as he title made out. But this Bookstore has made 'a noble use of an iffy strategy' with 'clickbait headlines on Facebook that are actually the plots of classic novels.'*
'A Dallas bookstore, The Wild Detectives, is using what it wryly calls “Litbait” … to trick people into reading classic, copyright-free novels. 
Facebook posts featured witty teases like “British guy dies after selfie gone wrong” (The Picture of Dorian Grey), “Teenage girl tricked boyfriend into killing himself” (Romeo and Juliet), “When it’s OKAY to slut shame single mothers” (The Scarlet Letter) and—wait for it!—”This Italian politician makes Trump look like a saint” (The Prince by Machiavelli … which got as passionate a response as you can expect).
When users clicked on the links, they were directed to a blog post that included the text of the entire book. While it’s unlikely people stuck around to read a six-hour blog post, The Wild Detectives says “Litbait” yielded a 14,000 percent boost in site traffic and 150 percent more post engagement on Facebook.'*
'“You fell for the bait, now fall for the book,” the video concludes, which pretty much sums up the goal of the campaign—to remind people that there are way better things to read than clickbaity articles on the internet.'*

I think that the concept of the campaign is amazing. It shows people how easy it is to be drawn into an article, whilst also creating a new modern twist on such great books which then also potentially encourages more people to read these classics. I also think that it's great that a bookstore was the one actually doing the campaign. Bookstores are becoming obsolete, but thinking of fun and engaging marketing like this, can only help in stopping this from occurring. 
I found myself trying to guess the book before I clicked on the link, which also increases a conversation between readers and the bookstore and another dimension to the campaign itself. 
Sadly, I don't think we will see the end of click bait articles or fake news. But the more we become aware of it, with campaigns such as this, we will build up the tolerance to be able to decipher what is the real truth.


*http://www.adweek.com/creativity/this-bookstores-clickbait-headlines-on-facebook-are-actually-the-plots-of-classic-novels/

I've grown up being constantly reminded that Yorkshire is God's own country and that everything the people of Yorkshire touch basically turns to gold. And to be fair, back in 2012, the county would have placed 'twelfth in the Olympic medal table if regarded as an independent country, with seven gold medals, two silver and three bronzes,'* so I guess it is kind of true. During the Olympics we saw a great sense of pride in Britain, and one brand that then propelled this movement into their advertising is Yorkshire Tea.
We have seen Giant Floating Teapots and the creation of Brewtopia, but their new series of adverts are the most confident yet. 'The first work by Lucky Generals features celebrities from Yorkshire working in the brand’s factory. Olympic triathletes Alistair and Jonny Brownlee work as couriers, veteran talk-show host Sir Michael Parkinson conducts job interviews and indie band Kaiser Chiefs perform live hold music for callers.'** Take a look at the ad's below.
Alongside the adverts, Yorkshire Tea have released a new starters diary to take you behind the scenes of the ads in a more unique way. 
I think that the concept of using local celebrities who pride themselves on where they are from is amazing along with the ads showcasing the Yorkshire sense of humour of not taking everything too seriously is also great. The adverts truly represent the pride of the brand and you can also see where it can go in the future, with further celebrity involvement, whilst also showcasing the different areas of the company. All together this creates a great sense of togetherness and therefore relationship between brand and consumer.


*https://www.theguardian.com/uk/the-northerner/2012/aug/13/yorkshire-olympic-medals-gold-tourism-leeds-york-dales-sheffield-hull 
**http://www.campaignlive.co.uk/article/yorkshire-tea-where-everythings-done-proper-lucky-generals/1425965

So many brands and influencers around the world supported International Women's Day yesterday, to try and help in tackling such a key issue that shouldn't still be present in todays society. However it seems that it is going to take a lot more of us to make a difference and probably more time than we think. Unfortunately a Fairy Godmother can't wave her wand and magic change overnight. But with the wide support and brand names such as Adidas, the BBC and Barbie getting behind the movement, surely it can't be too long.
There has been a focus on starting the movement young and making sure we are influencing our young girls, and boys, to understand that Women can be more than the stereotype. I loved a quote I spotted yesterday that truly represents this -
This was shown in the incredible, Imagine the Possibilities Campaign by Barbie back in 2015.
'The “Imagine the Possibilities” campaign showed five girls playing out what they wanted to be when they grew up, choosing a vet, a museum guide, a businesswoman, a college professor and a soccer coach. The careers were chosen by each of the young actresses, and they were filmed unscripted playing out their dreams in front of unsuspecting adults.'*
The campaign has reached over 24Million views on Youtube alone and since the first release, Barbie have created a set of shorts showcasing young girls in real life careers. They're all super inspiring and showcase the message in a fun but hard hitting manner. The campaign 'didn't just advertise, but created an important conversation'* that needs to be had to inspire change.


*http://www.thedrum.com/news/2016/06/30/marketing-moment-91-barbie-s-imagine-possibilities-video-goes-viral 

The diet trend of the past decade has well and truly shifted towards Healthy Eating. This meant Nestle Brand, Lean Cuisine had to adapt their marketing technique 'to modern eating and health trends rather than calorie counting.' To do this they launched a social media campaign called "WeighThis" by 360i. The effort included a video showing women near a scale. But instead of weighing their bodies, the women articulate, or "weigh", their personal accomplishments.' 


*http://adage.com/article/cmo-strategy/lean-cuisine-makes-massive-pivot-diet-marketing/299236/

Last year Spotify created a pretty awesome out-of-home advertising campaign 'based around its vast trove of listener data, with headlines referencing some of the more bizarre user habits it noticed throughout 2016.' This year they have taken this campaign further by calling out some of the funniest and most unusual user playlists. *

If your lucky enough to have a loveable dog that greets you at the door when you return from work and wakes you up with a sloppy kiss in the morning, then I am super jealous. I have been asking for a puppy ever since I was little, but with a hectic family lifestyle, my childhood dream sadly never came true.
However the first ever 'Paw-ternity' leave programme has been introduced in the UK to allow workers to spend some time with their new pup whilst they settle in.
This could be it! A great initiative to eventually allow me to find the time for a fun-loving puppy.

'Brewdog, Scotland's largest craft brewer, is now giving employees a week's paid holiday to look after a new dog. It allows staff to make sure their four-legged friend gets comfortable in its new home without being left alone for long periods of time. Once the week is over, the company encourages staff to bring their dogs with them to work' and their employees have taken them up on this offer. Their 'Aberdeen HQ currently has around 50 office dogs.'* 

Okay yes, it is probably quite distracting and may not smell the best. But how happy would you be knowing that if it all gets a bit stressful you can take five minutes out for puppy cuddles. It also gives you a perfectly good excuse to get up from your desk and enjoy some fresh air. It's a win win in my eyes. 



*http://www.cosmopolitan.co.uk/worklife/careers/news/a49757/brewdog-offers-paid-puppy-leave-to-new-dog-owners/?utm_source=twitter&utm_medium=social&src=socialflowTW

With a little over 100 days until I jet off on my summer travels I decided to throw it back to one of my favourite travel inspired campaigns - The Zappos Baggage Claim Game.
'Traveling on the day before Thanksgiving is a nightmare. But Zappos saw this as a perfect opportunity to act on their "Deliver Happiness" mantra.Throughout the day, lucky travelers in Houston's George Bush Intercontinental Airport won prizes like Northface jackets and Oxo home appliances. Zappos took large sections of a baggage carousel in the American Airlines terminal and illustrated them either with a slogan or a prize. If someone's luggage arrived on top of a prize square, then a Zappos rep handed it over.'*


The following year Zappos teamed up with JetBlue, to once again give back on the busiest travel day of the year. 
'In the Northeast, weather made it even more difficult and stressful. According to USA Today, nearly 700 flights were cancelled on Wednesday (the day before Thanksgiving). In order to bring a little humanity and happiness to the holidays, JetBlue and Zappos created a special day of thanks at New York's JFK airport.'**
The Wheel of Fortune style game in Arrivals stayed, but the activation was taken even further.'In departures, a cheering section helped travelers make it through security and prep them for their upcoming flight. Both brands pulled stories from pre-security and relayed them to the cheering section. Zappos and JetBlue staff made handmade signs, greeting passengers with personalized cheers as they walked out of security. '**



Both activations brought smiles to travellers and also created a better emotion surrounding the baggage claim and airport experience, along with the brands themselves. 





*http://www.businessinsider.com/zappos-travel-happy-baggage-game-2013-11?IR=T

**http://www.forbes.com/sites/stanphelps/2014/11/28/jetblue-and-zappos-give-back-to-flyers-on-the-busiest-travel-day-of-the-year/#4a71845d1e38

If you never spent hours on end as a child searching for Wally in amongst a Circus or an Arabian market, then I am very sorry you were deprived of this mixed emotion - pure anger and sheer joy - experience. However now you can experience these emotions in a new way. The launch of the new game, Hidden Folks, is today! You can 'search for hidden folks in hand-drawn, interactive, miniature landscapes. Unfurl tent flaps, cut through bushes, slam doors, and poke some crocodiles! Rooooaaaarrrr!!!!!'*

'It sounds simple, and it is, but Hidden Folks remains interesting because of its playfulness. It's interactive in a way hidden object books can't be; you can tap on garage doors to open them, or move cars and trucks out of the way to see what's hiding behind them. There are even complex factory sequences, in which you're able to manipulate conveyor belts to move objects around and find what you're looking for.' **

It might just sound like a game, but it has already been recognised by many awards and the marketing used around it is what really pulled me in. Gamers were used pre-launch to start the buzz and the website itself followed the fun, playful and stripped back personality. They included a feature in which you could receive an e-mail on launch day and even created an online shop for playable t-shirts and posters.





Whether it be whilst your on a long train journey or having a lazy Sunday morning in bed, there is endless hours of fun, and pure outrage, to be had finding those little Hidden Folks. 


*http://hiddenfolks.com
**http://www.theverge.com/2016/3/15/11237484/hidden-folks-wheres-waldo-game