The Gigi Effect

6:00 pm

Gigi is taking the modelling and social media industry by storm and has been named the worlds most connected supermodel by W magazine! But Gigi's career didn't start as successfully as she now is.

She was originally a disciplined volleyball player who qualified for America in the Junior Olympics, which meant her body was a lot more muscular to help her be the best in her sport. Which then made it difficult moving into the modelling world as finding an agent without having a tiny waist was a struggle. Many industry experts would tell her to loose weight, but thankfully she didn't listen and waited for the right people to come to her. Gigi states that she is the 'kind of model that everyone thought would always be the Guess, Sports Illustrated Girl, then when I started to do high fashion stuff...people were like, "oh so we can have a girl with like thighs and a butt in a Tom Ford Campaign, cool."' The Tom Ford campaign was a huge breakthrough for Gigi and she quickly became an in-demand model, with campaigns for Topshop and many runway bookings. The Gigi appeal isn't just for her looks though. She is growing through the Instagram era and using it to its full potential. The social media is allowing people to see how she is just a normal nice girl who indulges on burgers and has fun with her friends just like anybody else, okay not everyone is best friends with the likes of Taylor Swift and Kendall Jenner or dating Joe Jonas, but still. Along with her support she is truly changing how we see models today and bringing back the Supermodel!

Gigi's Throwback Guess Campaign
Sports Illustrated
With boyfriend Joe Jonas
With best friend Kendall Jenner
Moschino Runway
Vogue Australia Cover
Topshop AW15 Campaign
W Magazine Cover
Promoting Guess Summer 2015
Music Video Shooting for new friend Calvin Harris




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