The Ultimate Fan Experience

2:00 pm

As a Liverpool supporter, we have been treated to a new update of our incredible Anfield this season with an extended stand and a great space for the pre-match atmosphere build-up. However many clubs are also working on their expansion and one club is pushing ahead to the front in the ultimate fan experience - Tottenham Hotspur.

http://www.bbc.co.uk/news/uk-england-london-38682911

'Set to open in 2018, Tottenham Hotspur's new stadium will become London’s largest capacity football ground and will feature a retractable grass field with an artificial surface underneath to host a minimum of two NFL London games per year across the next decade, plus a programme of music and entertainment.' *



Technology at Every Turn 'The Club has launched its new immersive preview suite at its Lilywhite House headquarters, which overlooks the stadium site, and features 360-degree VR, an Oculus Rift tour and augmented reality iPad app so guests can experience and explore the stadium and its choice of premium suites and seats prior to its completion next year. Geo-location technology in the new stadium will enable more bespoke and personalised experiences while a connected experience is promised for all visitors. Premium guests can also enjoy state-of-the-art stadium seating with heated seats and USB ports.' *

A new London Home for the NFL 'The ten-year partnership with the NFL is forecast to bring £120m to the tri-borough area of Haringey, Enfield and Waltham Forest, while the economic impact on the London economy as a whole will be in excess of £400m during the same period. Cullen added: "We have taken two of the world’s most popular sports and brought them together. We are trying to create a destination so that when the NFL comes to town, fans spend the weekend here and spend in a part of London that needs the economic impact."' *

The Premium Choice 'Multiple premium offerings at the stadium will include The H Club members club, where guests can dine with club legends, bespoke suites that can also be used as a London office base, loges for a semi-private experience and a panoramic Sky Lounge bar on the ninth level of the stadium.The exclusive glass-walled lounge, The Tunnel Club, will give guests a behind-the-scenes view of the players’ tunnel as teams head from the dressing room onto the pitch, plus an area directly behind the First Team technical area to enjoy the match. Andy O’Sullivan, director of hospitality, commented: "We wanted to create memorable experiences and be the first of a new breed of stadia. Different brands and different individuals can all come to the stadium yet have a totally bespoke experience."' *


The club have made sure that nothing has been unturned by: integrating new technology; focusing on more than just football and developing different levels of hospitality that all collate in creating a bespoke integrated experience that will make coming to the stadium more than just a sporting fixture or entertainment event. 

*http://www.eventmagazine.co.uk/tottenham-hotspur-aims-create-ultimate-fan-experience/venues/article/1421436?bulletin=event-news-bulletin&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20170120&utm_content=www_eventmagazine_co_uk_articl

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