Commutes in the morning can become very monotonous and after a while you fail to even look at the hundreds of adverts that are trying to get your attention. Brands need to be a lot more creative to catch your eye and that is exactly what Netflix did in 2014.

'For the streaming service's launch in France, Ogilvy Paris created 100 different GIFs, some of which "reacted" to current events and even things like the weather (for example, a rainy scene from a film when it's actually raining at a bus stop).'* Take a look at the case study below.
Innovative and totally on brand. Netflix knew that their potential consumers would react well to the campaign as well as those who might not have been because the use of the GIF was so intriguing and exciting that it made people stop in their tracks and pay attention. I think my favourite part of the whole campaign was that the ads reacted in real time and therefore felt like they were giving a bit more of a personal touch.

*http://www.adweek.com/creativity/netflixs-fun-outdoor-ads-use-100-awesome-gifs-shows-and-movies-161106/