Whether your having a lazy day or need some tunes to cheer you up, Disney.Pixar is always the answer!
But now they are branching out from their standard Disney Store merchandise, into a collaboration with the House of Vans and one of their best selling films, Toy Story.

Back in December they started their collaboration by hosting an immersive and interactive exhibition that transformed 'the House of Vans gallery space, visually incorporating an array of the film's much-loved characters including Buzz Lightyear, Woody and Bo Peep.' The exhibition that ran from the 2nd-11th December showcased the collection, 'along with Toy Story-inspired games and giveaways, while audio and music from the motion picture fill[ed] the House of Vans tunnels.' 

'To accompany the exhibition, the cinema space and art labs also hosted special screenings and workshops, including making a rocket shoebox, mug-making and slinky dog workshops and producing Toy Story-inspired screen-printed wrapping paper.'*


The range itself is based on Andy's favourite toys from the film with 'one pair featuring the aliens with glow-in-the-dark eyes, and some of them feature 'Andy' written on the soles.'
'As well as footwear, the branding has been extended to some irresistible accessories too - such as the Woody rucksack and Buzz crew socks.'**



The collection itself is really impressive, however what I loved was the integration of many different avenues to create a well-rounded experience pre, during and post launch. Everything had been considered from what type of games, to giveaways and even character meetings for the perfect selfie opportunity. 




* http://www.eventmagazine.co.uk/house-vans-host-immersive-disney-pixar-exhibition/brands/article/1417177
** http://www.manchestereveningnews.co.uk/whats-on/shopping/vans-toy-story-trainers-uk--11992336