We are in a world where fake news and click bait are just the norm and we have to sieve through our information to really find out what the truth is. Now, I love a good celebrity gossip and I can openly admit that click bait has drawn me in to many an article that is really not as interesting as he title made out. But this Bookstore has made 'a noble use of an iffy strategy' with 'clickbait headlines on Facebook that are actually the plots of classic novels.'*

'A Dallas bookstore, The Wild Detectives, is using what it wryly calls “Litbait” … to trick people into reading classic, copyright-free novels. 
Facebook posts featured witty teases like “British guy dies after selfie gone wrong” (The Picture of Dorian Grey), “Teenage girl tricked boyfriend into killing himself” (Romeo and Juliet), “When it’s OKAY to slut shame single mothers” (The Scarlet Letter) and—wait for it!—”This Italian politician makes Trump look like a saint” (The Prince by Machiavelli … which got as passionate a response as you can expect).
When users clicked on the links, they were directed to a blog post that included the text of the entire book. While it’s unlikely people stuck around to read a six-hour blog post, The Wild Detectives says “Litbait” yielded a 14,000 percent boost in site traffic and 150 percent more post engagement on Facebook.'*
'“You fell for the bait, now fall for the book,” the video concludes, which pretty much sums up the goal of the campaign—to remind people that there are way better things to read than clickbaity articles on the internet.'*

I think that the concept of the campaign is amazing. It shows people how easy it is to be drawn into an article, whilst also creating a new modern twist on such great books which then also potentially encourages more people to read these classics. I also think that it's great that a bookstore was the one actually doing the campaign. Bookstores are becoming obsolete, but thinking of fun and engaging marketing like this, can only help in stopping this from occurring. 
I found myself trying to guess the book before I clicked on the link, which also increases a conversation between readers and the bookstore and another dimension to the campaign itself. 
Sadly, I don't think we will see the end of click bait articles or fake news. But the more we become aware of it, with campaigns such as this, we will build up the tolerance to be able to decipher what is the real truth.


*http://www.adweek.com/creativity/this-bookstores-clickbait-headlines-on-facebook-are-actually-the-plots-of-classic-novels/