Wimbledon might be over for another year but we can still appreciate the amazing activations that took place over the last two weeks at SW19.

To celebrate Wimbledon, Robinsons and KFC teamed up to create an interactive store window at the Wimbledon Broadway Restaurant. The takeover featured 'a giant, interactive version of the arcade game Pong, which aimed to engage tennis fans as they made their way to the Championships.'* 
'Agency Savvy worked with the brands to transform the restaurant window into a touchscreen, allowing players to tap on the window to activate the game, as well as control their pong paddles using the touchscreen technology. When the game wasn't being played, the window served as a medium to advertise the two brands side-by-side, driving awareness of Robinsons in KFC, and encouraging sales conversions. The campaign also featured a nationwide sampling tour across six major cities, as well as key London spectator stations. Customers also had the opportunity to take part in a KFC Colonel’s Club competition to win Wimbledon Final tickets and more than 100 Fitbits.'*


Stella Artois
'Stella Artois worked with creative agency Frukt to stage the activation, Vantage Point, which took place in Flat Iron Square, London, and invited guests to watch Wimbledon screenings as well as enjoy a range of experiences.'**
'Vantage Point launched on 3 July and ran until 16 July. Comedian Matt Richardson and tennis player Goran Ivanisevic were helping to host the activation, putting an alternative spin on Wimbledon commentary live from the Vantage Point event.The brand also worked with food creatives to design bespoke menus for guests, which were inspired by the Championships. Dishes included miniature pancakes with strawberries, elderflower clotted cream and mint, strawberries and cream baklava, chimichangas served with strawberry and champagne salsa, as well as meat and cheese platters with pickled vegetables. To complete the experience, guests were greeted by a concierge on arrival and staff were onsite to cater to their every need. Visitors also had the opportunity to win prizes during 'Ace Hour', which took place every time an ace was served.'**

Häagen-Dazs
'Häagen-Dazs partnered with Wimbledon 2017 to launch the summer campaign called “Extraordinary Serve", which included the creation of a limited edition ice cream variant.'***
'Kicking off the campaign was the launch of Häagen-Dazs Strawberries & Cream packaged in a wrapper designed by fashion brand Björn Borg, who also hosted a pop-up fashion showroom in Oxford Circus from 5-7 July. Consumers were able to buy tennis outfits from the brand’s collection, as well as receive free samples of Häagen-Dazs’ new ice cream.In conjunction with the release of the new variant, Häagen-Dazs took over underground stations near the Wimbledon area. The brand also ran five kiosks and two scooping parlours within the grounds, giving out samples of the ice cream.'***


* http://www.eventmagazine.co.uk/robinsons-kfc-team-celebrate-wimbledon/brands/article/1438851
**http://www.eventmagazine.co.uk/stella-artois-celebrates-wimbledon-vantage-point-event/brands/article/1438701***https://www.talkingretail.com/products-news/frozen/haagen-dazs-launches-2m-wimbledon-campaign-05-07-2017/