6:18 pm
What is Fashion Marketing?
'Meeting the needs of your customer at a profit'
'Products that don't come back and consumers that do'
'Creating irresistible experiences that connect with people personally and create the desire to share with others'
Fashion brands rely heavily on marketing and focus on the 7p's,
Product
Price
Place
Promotion
People
Process
Physical evidence
We also looked at the fashion brand life cycle and how a brand or a product grows in the market and therefore how re-marketing a brand or a product can re-start the life cycle and lead to a longer profit for the brand.
At first I was unsure on how I could do my own fashion marketing of a brand as I wasn't sure what exactly I needed to include and in how much detail, however with the helpful hints and reminders of subheadings to use I then felt more confident in completing a marketing task in the seminar.
We had to choose a non-fashion brand, analyse it, then complete the task by using the 7p's for the chosen brand. As a group we chose the brand Apple as they are increasingly in the press due to the popularity of the brand and the constant update of products, also because there is a wide range of products that are available to all age ranges.
I enjoyed my first introduction to marketing and enjoyed looking at all types of brands and how they influence products in general.
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