Singles Sensations

3:00 pm

We have been treated to lots of incredible Cadbury adverts over the years (remember the Gorilla playing the Drums and the Children Eyebrow Dancing), but these have been to advertise Cadburys as a whole rather than individual bars. This is all about to change. 

'Cadbury has launched a £6m "Singles sensations" campaign to champion five of its singles bars across separate TV spots. The campaign comprises five different spots for Crunch, Twirl, Boost, Double Decker and Wispa. It broke on 1 May and includes outdoor, social and experiential activities across UK festivals this summer.'*
'The campaign will be brought to life at this year's V Festival in Essex, Liverpool's Fusion festival and at Boardmasters in Cornwall. The experiential activity, implemented by BD Network, will be similar to events run last year for its singles range, but with more of a focus on 'sensations', with an immersive interactive experience featuring a free fun house for festival goers. There will be five rooms, all relating to a different Cadbury bar and the personalities associated with it. Guests will get to explore each room themed around Cadbury Crunchie, Cadbury Double Decker, Cadbury Twirl, Cadbury Wispa and Cadbury Boost, with entertainment from DJs and samples available.'**

Check out all five fun adverts below, along with some of those classics we all know and love!




* http://www.campaignlive.co.uk/article/cadbury-launches-five-ads-promote-singles-bars/1432084#rqP2EppEXbkTs5EM.99
**http://www.eventmagazine.co.uk/cadbury-launch-festival-activations-celebrate-singles-range/brands/article/1431991

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