Coca-Cola’s hugely successful Share a Coke campaign is back, with this year’s campaign swapping out the logos on Coca-Cola, Coca-Cola Zero Sugar and Diet Coke bottles with those of summer holiday destinations.

'The drinks brand is hoping to drive the connection between a cold bottle of the fizzy drink with the summer period, with labels displaying the names of cities and destinations such as Hawaii, Bali, Ibiza and Miami.'* The new concept may not be as personal as the 2013 Name on a Bottle or as Celebrity lead with Song Lyrics, but I think this years concept has still been able to create the shareability factor.

'Launching from 10 May 2017, bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke will feature names of 75 famous cities and exotic beaches on their labels including dream destinations like Bali, Hawaii and Miami. And as well as being limited-edition collectables, these bottles are also your passport to an incredible holiday.'** Not only will you be able to buy, enjoy and share your coke, Coke are also launching a connecting exciting competition. 'All you have to do is grab a bottle with the new Share A Coke label, and enter the unique code in the bottlecap at coke.co.uk/summer. From there you can select your dream holiday destination and be in with a chance of winning your ideal holiday, whether that’s Barbados, Ibiza, Miami or Bali.There will be a winner drawn every day for eight weeks, starting on 10 May and running until 9 July 2017.Visit coke.co.uk/summer from 10 May 2017 for your chance to win.'**

So if you're jetting off in the coming weeks, make sure you keep an eye out for your Destination Coke and get that perfect Holiday Selfie your friends will all be jealous of.



*http://www.thedrum.com/news/2017/04/19/share-coke-campaign-returns-with-holiday-destinations-instead-names
**http://www.coca-cola.co.uk/stories/the-iconic-share-a-coke-campaign-is-back