You will never catch me in a cinema watching a scary film and you definitely would never see me anywhere near a scary clown, so it would come as no surprise that the hit film, It, was not my cup of tea. But Burger King have nailed it by using the Stephen King film as the longest brand ad ever.

'Burger King and McDonald’s are fighting again. It’s not just the usual competition between two fast-food chains, because this time, Stephen King and his favorite evil clown are involved.It, a reboot of King’s 1986 novel about a deadly jester, has been breaking box office records around the world thanks to its certified classic status and some brilliant guerrilla marketing involving super-creepy balloons tied to grates.Burger King Russia even filed an official complaint demanding the government pull the movie from theaters because—get this—its villain Pennywise looks too much like one Ronald McDonald.Hamburg, Germany-based agency Grabarz & Partner saw this as an opportunity, turning an area preview of the film into “the longest advertisement Burger King ever had.”'*
So clever! It's completely unexpected yet so brilliant. Let the battle commence.


*http://www.adweek.com/agencies/burger-king-trolls-mcdonalds-with-a-hilarious-ad-at-screenings-of-it/