Autumn is definitely upon us and I'm pretty sure the majority of us would love to be jetting off to somewhere exotic. But where to go? There are so many options. Well back in 2014 British Airways tried to make it easier for us with the incredible Magic of Flying Campaign.

'Digital billboards in key London locations featured creative that encouraged passers by to look up and spot the aircraft flying overhead. A message on the board pointed out the flight's city of origination.The charming execution, which featured adorable children on the digital boards pointing at overhead planes, masked a technologically complex backend. It involved mounting an antennae on the roof of a building near each board. The antennae picked up data from the transponders of British Airways aircrafts within 200 kilometers and fed that information into to an application that identified the flights. The application then sent the information to a server that served the messages about the plane's destination or origination. A "trigger zone" acted as a trip wire to determine when a plane should instigate a message and cloud altitude data determined if the plane could actually be seen.'*
It sounds like such intricate technology, but how amazing is the outcome! How many times do you look up into the sky and play the game of guessing what the air line is or where the plane has come from? Maybe it's just me, but I do it all the time and this campaign actually gave you the answers along with being able to see the destinations you could be venturing too.  

*http://adage.com/article/special-report-cannes-lions/british-airways-magic-billboards-win-direct-grand-prix/293730/