The collaboration is something that you would never expect and that is what makes it so great! Delta went outside their standard advertising and their comfort zone to truly do something different. They weren't pushing their flights or even trying to get customers, but they were able to showcase where they flew and most importantly make a better brand consumer relationship with potential future customers. They were playful, exciting and fresh, all words you probably wouldn't have thought of the brand before hand. And hey! even if you didn't need a picture for your Tinder profile, who wouldn't take a picture in front of the wall if they could.