The Baywatch film is nearly here, which means beautiful women running slowly and Zac Efron topless. It's the best of both worlds really. To get us ready for the film Paramount and Droga5 London have held the very first Slow-Mo Marathon.

'You’ve seen the impressively fast runners completing marathons in Boston and London, but have you ever seen the world’s best slow motion runners compete in an exhilaratingly slow race to the finish line?Probably not because Paramount and agency Droga5 London just created the first Slow Motion Marathon to celebrate the upcoming release of Baywatch the movie. It’s pretty much exactly as it sounds. The marathon draws inspiration from the iconic Baywatch opening credits where incredibly fit men and women in swimsuits run in slow motion on the beach.'*
A great concept! 
You say Baywatch to anyone, even if they haven't watched it, they could probably recite a few key connections. Whether that be Pamela Anderson and David Hasselhoff or the Red Swimsuits, the slow motion running would always be top. I think it's amazing that they have taken this key factor and implemented into something you wouldn't initially link to the film. 
No Beaches or Swimwear in site, yet it's still totally Baywatch.



*http://www.adweek.com/brand-marketing/paramount-and-droga5-london-held-the-very-first-slow-mo-marathon-to-promote-the-new-baywatch-film/