Spider-Man Coffee

9:00 am

Film releases are not just about the red carpet events or trailers anymore. They are looking for even more appealing ways to grab the attention of potential viewers in places that we least expect them.

'As part of the activation to generate a buzz around the new Spider-Man: Homecoming movie, Sony took over a Starbucks in New York. It built a hiding space in the ceiling above the till, so a man dressed as Spider-Man could wait in secret, before giving customers the fright of their life.'*
'Unsuspecting people in the café below were ordering their drinks as they normally would, and waiting patiently for a member of staff to call out their name to give them their order.But the ordinary hustle and bustle took a turn when Starbucks staff called out ‘Spider-Man’. Understandably, customers thought it was a joke, until none other than Peter Parker’s alter-ego himself, dropped down from his hiding space above to collect his order, making people jump out of their skin.'*
'The stunt racked up close to half a million YouTube views in in just two weeks and is a great example of how to have fun with experiential marketing, and how targeting just a small consumer group can still get wide-scale recognition through the power of video and social sharing.'*


*https://www.becausexm.com/blog/sony-pictures-pranks-starbucks-customers-in-spider-man-experience?utm_content=57593387&utm_medium=social&utm_source=linkedin

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