One thing that has become a global common language is the weather. No one is ever happy. But 7UP made sure that you could be, by coming up with a clever, and well positioned, experiential stunt that quenched the thirst of those in need during a heat wave.

'7UP created a giant thermometer on top of a shipping container which tracked real-time heat related mentions on Twitter across several Latin American countries. The more people that spoke about the heat, the higher the arrow would move on the scale. Simple.
Making it a particularly attention-grabbing stunt for passersby, once a certain threshold of heat-related tweets was reached, the container ‘opened’, revealing ice cold drinks for everyone to enjoy in the sunshine.'*
'Through this direct experiential approach, 7UP successfully positioned itself as the ideal hot weather companion to hot weather, making an instant connection with consumers in the process. By providing a fun challenge with a tantalising reward at the end, Pepsico-owned 7UP got consumers working together with one mutual aim: brand engagement and securing an ice-cold drink for themselves. This quirky play on traditional sampling served as a great way to initiate ongoing brand love, and will no doubt be fondly remembered on future sweltering days by those that took part. While this was a great face-to-face activation, by integrating the use of social media into the activation 7UP also managed to get consumers online involved too, allowing the campaign to spread through the internet and reach an even wider audience.'*



*https://www.becausexm.com/blog/7ups-summer-twitter-challenge-experience?utm_campaign=PING%2028%2007%2017&utm_content=58535997&utm_medium=social&utm_source=linkedin