Love Drive Vibe
10:00 amSummer and therefore Festival season is almost over, which means that some of the most fun and outdoor activations are also drawing to a close. But there ain't no party like a ball pit party!
The marketers dream festival location is Coachella and back in 2015 McDonalds installed the perfect activation at the Bootsy Bellows estate. The 'attendees could tweet a photo of themselves using the #LoveDriveVibe and have it printed out on a special Polaroid.'*
Such a great activation for those attending, but also a very clever activation to create an online presence for the brand, because who wouldn't want to jump in an adult size ball-pit and show off to all their friends about it.
*https://www.becausexm.com/blog/great-experiential-marketing-live-brand-activations-at-coachella-festival-2015
0 comments