Kate and Cara for Burberry
8:27 pm
With the release of photos with the past and present top British models inclusion, we all knew that they would be special. Kate Moss and Cara Delevigne have teamed up for the new Burberry fragrance campaign which was shot by well known photographer, Mario Testino. The shots show the women naked, with just the famous Burberry Trench as an accessory.
The new fragrance has taken on personalisation, by allowing customers to monogram their bottles. Customers will be able to add three initials to the bottle when ordering online or even in some selected stores. Burberry are also creating unique interactive billboards in London and New York so customers can feature with Cara and Kate!
Smart phone technology will alow for mapping directions to the nearest Burberry store and fans will also be able to see their name in moving picture. Channel 4's 40D will show a personalised monogrammed bottle at the end of the advert and social media sites will be able to share through their profiles with friends.
The fragrance itself is replicated through the ad campaigns as it takes on the inspiration from a London Garden after the rain fall.
The imagery definitely hasn't disappointed, and truly represents what I believe Burberry as a brand is. It's come a long way from being the chavy replicas to the cool heritage brand it is now!
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