Virtual Reality is quickly becoming the go-to technology of 2017 experiential activations and you can understand why. It's a quick and effective method to be able to transport people into your brands world or even to a different country.

'Fed up with exaggerated advertising slogans, Georgian beer lovers were extremely skeptical about what they heard from brands: 

Beer #1: "Real Bavarian legend"
Beer #2: "Get a taste of german life"
Beer #3: "Explore true Czech flavor"
Beer #4: "Discover real taste of Ireland"

Old Irish - a new craft beer with a really unique Irish recipe, but a catchphrase the audience had sort of heard before.To prove that Old Irish is the real deal, they demonstrated the true meaning behind these words, and made their promise 100% real. They offered ordinary people to take a virtual tour of Ireland, and while they were busy exploring Irish nature, streets of Dublin and a typical Irish bar virtually, we brought it all alive.'*

A concept, such as this, is a great case study in showing how new and exciting virtual reality technology can be used in a unique way to immerse consumers and create a special experience. Hopefully we will see much more of this in the near future. Perhaps in the travel sector, as a virtual reality travel brochure in which you can experience your holiday before you book. 


*https://www.leavingstone.com/100-real-virtual-reality