The RooMachine

9:00 am

Not sure what to grab to eat on the way into work? Not sure what to make for dinner when you head home? Deliveroo set up a fun and interactive answer - the 'RooMachine.'

'A two-metre high giant slot game - the ‘RooMachine’ was installed at Waterloo station back in May 2016. Inspired by the experience of using a classic slot machine - including the thrill of winning - the RooMachine offered players the chance to pull the lever and spin the bespoke rollers to win. The game included a fun foodie twist, with commuters playing for samples from some of Deliveroo’s most popular restaurant partners including Hummingbird Bakery, Yo! Sushi, Press, Crosstown and Farmstand. Players also had the chance to win some jackpot surprises.'*
Deliveroo nailed this activation because it was completely on brand, Fun, Interactive and Instant. It was such a good way to get potential consumers involved in the brand, whilst also being able to showcase the wide range of restaurants and snacks that are available from the exciting takeaway delivery service.


*http://www.eventmagazine.co.uk/pictures-deliveroo-unveils-slot-machine-hungry-commuters/brands/article/1394274

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