Summer might be coming to an end, but Barclaycard made sure that they went out with a bang over bank holiday with a 'Cone-tactless' Ice Cream Van.

'The activation called "Cone-tactless" had been developed after its research found that 40% of Brits were put off buying ice cream because of long queues. Barclaycard's self-service ice cream van aimed to modernise the ice cream experience by introducing contactless payments to a typically cash-only service. Consumers could choose their ice cream using the contactless cones touchscreen, before using their contactless card to pay and enjoy their treat. Barclaycard trialled the service to celebrate the 10th anniversary of the brand's contactless payments.'*


'The upgraded van consisted of two separate queues, allowing ice-cream fans who want a simple vanilla cone to pay and pour their own ice-cream in less than 60 seconds, freeing up the vendor to take orders simultaneously for ice-lollies and other snacks or drinks.' ** It's a great way to keep everyone happy. The tech-savvy customers can get their ice cream super quick and have a good experience, whilst others could still interact with the vendor. Such a great integration of people and technology rather than fighting against it.

*http://www.eventmagazine.co.uk/barclaycard-trials-self-service-ice-cream-van/brands/article/1442772
**https://www.home.barclaycard/media-centre/press-releases/Barclaycard-goes-cone-tactless-for-summer.html