Ellesse- Sport Della Vita

Today we had a guest lecturer who worked on the development of the Ellesse Sport Della Vita campaign. He took us through the process of planning and obtaining a photoshoot and campaign pictures and then how they are used for the brand. I loved the eventual outcome of the campaign and it definitely represented what the brand originally briefed. However I only know of the brand due to playing sport for many years and before today I had never seen this campaign. So even though it gained press and a rise in profits for the brand worldwide, I believe that the brand is still unknown compared to its popularity in the 60's and 70's.