Pop It, Theme It
3:00 pmThemed bars, restaurants and shops have been popping up all over the world and I just can't get enough of them. Take a look at three of the my favourite set-ups.
Mockingbird Hill Bar in Washington DC
This amazing pop-up is open until April 15th. So if you're in the area make sure you get yourself down there and immerse yourself in a Super Mario World.
Powerpuff Girls Shop in NYC
'The shop was a fun combination of two strong campaigns from Cartoon Network: #PowerpuffYourself took off on social media, and finding out your Powfactor (the thing that makes you uniquely great) was turned into a successful on-air ad for the network's CN Sayin' app.In the pop-up shop, you could design your own Powerpuff Girls avatar and have it printed on a T-shirt, baseball tee, mug or tote bag while browsing the store. Also available for purchase were specially designed patches and pins to suit everyone's Powfactor in a collaboration with Print All Over Me.'**
Similar to the Mockingbird Hill Bar, The Powerpuff Girls Shop was only open for a weekend last November. But how amazing does it look! Completely themed and interactive which is pretty impressive when it only took 24 hours to be set-up.
Los Pollos Hermanos in NYC
The Breaking Bad chicken shop has become an iconic part of both Breaking Bad and the Netflix spin-off, Better Call Saul.
'Los Pollos Hermanos, helmed by the fictional Gustavo Fring (Walter White's arch nemesis), is popping up in NYC for one weekend only (April 9-10) to promote Fring's appearance on an upcoming episode of Better Call Saul.The restaurant will be located at 243 Pearl St in FiDi and, if its prior pop-ups in Austin (for SXSW festival) and L.A. are any indication, will be serving breakfast tacos, burgers and burritos.'***I think all of these pop-up set-ups are great! They have considered all the different angles, whether this be replicating a set-up from a tv show or simply bringing the characters to life. But they all have one thing in common, creating an interactive activation that allows fans and consumers to be immersed into a fun themed reality world.
What other Pop-Up Themed Set-Ups do you love?
*http://www.eventmagazine.co.uk/super-mario-bros-themed-bar-launches-us/venues/article/1429049
**http://www.adweek.com/tv-video/you-can-create-powerpuff-girls-avatar-unique-you-are-nyc-pop-shop-174713/
***https://www.timeout.com/newyork/blog/a-breaking-bad-themed-restaurant-is-opening-in-new-york-next-weekend-032817
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