Wear The Rose

11:00 am

We may have already retained the Six Nations, but later on today we could have taken a consecutive grand slam and a new world record of successive game wins. The success of the team has been important after the upset of the previous World Cup and O2 have been by the teams side throughout, making sure we get an insight into the life of England Rugby and Wearing the Rose.

Throughout the tournament we have seen lots of fun video content from O2 such as a mastermind competition, play-dough face creating, player diaries and short clips of the weeks training. But now we are getting to go behind the scenes of an England Rugby Training day in a new virtual reality experience.


The experience has been developed to allow 'customers to immerse themselves in a world of England Rugby. Gamers will have the chance to compete against the best the nation offers in rugby talent, as they battle it out against interactive CGI characters. The fully interactive experience uses Xsense motion capture to provide accurate in-game player movement, taking cues from England Rugby players’ weight, mass and average speeds to ensure their character’s movements are as realistic as possible.'* 



O2 have really stepped their game up in using new and exciting technology to engage with their customers, and their relationship with England Rugby is getting stronger and stronger in parallel with the team itself.



*http://www.eventmagazine.co.uk/o2-unveils-new-virtual-reality-experiences/brands/article/1427514?bulletin=event-news-bulletin&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20170316&utm_content=www_eventmagazine_co_uk_a_2

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