5:04 pm
Consumer Profiling
Today we looked at the consumer profile of the DVF consumer for our presentation next week. To make the section more visual and therefore interesting we decided to create a typical consumer using magazine cut outs for not only the clothes but the body type, face and inside her handbag as well. We decided from the interview we conducted in London that the consumer would be the working woman who still shows interest into the importance of looking stylish in what she wears. From this we compiled the image shown below.
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