Outside In
11:00 amAirbnb is quickly becoming the go-to travel website for many holiday makers, however the brand isn't just sitting back and relaxing with their success - they are developing their brand even further by setting up exciting events such as the Airbnb and Pantone 'Outside In' house experience.
'The Airbnb and Pantone experience launched yesterday (24 January) and will be available for bookings from 27-30 January. On entry, guests will find themselves in a world of green, as they are invited to try healthy food and drink, wellness sessions and green-themed masterclasses.
Celebrating Pantone's colour of the year for 2017, Greenery, the event sees Pantone and Airbnb transform a warehouse in East London into a space for wellness and relaxation which centres around the colour green. All experiences that take place within the house are interactive, and allow guests to immerse themselves in nature from the comfort of a home.
Visitors can learn how to make green gin, create their own botanical garden and take part in fitness and yoga sessions. They will also be able to forage the warehouse walls for vegetables and herbs, drink tea with leaves picked from a hydroponics installation, choose plants to make terrarium vases with and pick leaves to design prints with. The downstairs room of the warehouse has been transformed into a green-themed bedroom, complete with a luxurious en-suite, and guests are able to book to stay the night. ' *
'The event comes after Airbnb's expansion into Trips, which launched in November last year. The 'Outside In' experience encourages customers to sample London Experiences available on the Airbnb app.
James McClure, general manager for Northern Europe at Airbnb, said: "It's January, it's dreary and grey outside, so we partnered with Pantone and their colour of the year, Greenery, to try to bring a little bit of greeness, relaxation and restoration to people." Laurie Pressman, vice president of Pantone, said: "For Pantone, this was about bringing an experience to life, and who better to partner with than Airbnb to be able to immerse somebody and share with them what colour is all about. We see colour, but you can also smell colour, you can taste colour, and you can feel and live colour - greenery was such a perfect colour to do that with, as people look for more ways to disconnect, to replenish and liberate."' *
Originally I thought this is an odd collaboration of brands, especially as Pantone is simply based around colour, however this partnership is perfect as both are focused on creating an all round experience. Airbnb are looking to be more than a hotel by giving the immersing consumers into the local culture and Pantone are pushing to make people understand the true meaning of colours and the emotions that they can provoke. This integrated experiential method is becoming a focus for many brands, 'as they look to engage with their customers and maintain the interest of more consumers' in unique and intriguing ways that you may not expect. ' *
*http://www.eventmagazine.co.uk/inside-airbnb-pantone-outside-in-house-experience/brands/article/1421770?bulletin=event-news-bulletin&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20170124&utm_content=www_eventmagazine_co_uk_articl
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