It's crazy to think that we lived in a world where social media didn't exist. But before 2010 there was no Instagram, no tweets before 2006 and we weren't stalking our "friends" on Facebook until 2004. Now it's just the way the world goes round and brands have made sure to get in on the act. But it's not just the simplicity of setting up a Snapchat or an Instagram Live that I love, it's brands who are using this world in a new and innovative way.

'A simple tweet with the hashtag #mjdaisychain was worth a mini fragrance while those that included an image or video related to Marc Jacobs received a key ring or free manicure at the in-store nail bar. The store also ran competitions, giving away products including handbags.'*
You look at this now and maybe think, that's already been done before and it's not very innovative, but you have to remember this was nearly three years ago and this activation was one of the first of it's time within the UK. Such a great way to create a social media buzz around the brand in an organic and fresh  way, rather than pushing celebrities or models. 


*https://www.marketingweek.com/2014/08/15/marc-jacobs-makes-shopping-social-with-pop-up-tweet-shop/