Captain Morgan
1:15 pmLast season we saw the miracle of Leicester City winning the Premier League and from that we were treated to lots of innovative marketing campaigns. However one brand has developed their original campaign and today has announced that they have a new sports star jumping on board.
— Captain Morgan (@CaptainMorganEU) May 8, 2017
Similar to when they linked up with Leicester Captain, Wes Morgan, Captain Morgan have adapted their bottle to include a cricket bat and ball whilst also adapting the clothing to fit in with the typical cricket whites.
Along with the bottle adaptations, they have brought both captains together to create a short viral video.
@CaptainMorganEU @Eoin16 Welcome on board @Eoin16. It's complex stuff this @CaptainMorganEU #sponsorship lark 😂😂😂 #CaptainCaptain pic.twitter.com/zTiL93xiW8— Wes Morgan (@Wes5L1nk) May 8, 2017
Check out my previous post, The Foxes Are Here, to take a look at the campaigns and brands that capitalised on the Leicester City fairytale.
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